Core Objectives:
- Enhance customer engagement and retention.
- Boost conversion rates through targeted email campaigns.
- Streamline communication and nurture leads effectively.
Services:
1. Email Marketing Strategy Development:
- Crafting a customised email marketing strategy aligned with your business goals.
- Segmenting audiences for targeted messaging.
2. Campaign Creation and Management:
- Designing and executing various email campaigns (e.g., promotional, informational, newsletters).
- Developing compelling content and visual elements for emails.
3. Automation and Workflow Integration:
- Setting up automated email sequences for different stages of the customer journey (welcome series, cart abandonment, re-engagement, etc.).
- Integrating email workflows with CRM systems for streamlined processes.
4. Personalisation and Advanced Segmentation:
- Implementing advanced segmentation techniques for personalised email content.
- Using data-driven insights to tailor messages to individual subscriber preferences and behaviours.
5. A/B Testing and Optimisation:
- Conducting A/B tests on various elements (subject lines, email content, call-to-action) to optimise email performance.
- Continual optimisation based on performance metrics.
6. Analytics and Reporting:
- Providing detailed analytics on campaign performance (open rates, click-through rates, conversions).
- Regular reporting and insights for strategy refinement.
7. List Management and Growth:
- Managing email lists, including clean-up of inactive subscribers.
- Strategies for list growth and subscriber engagement.
8. Compliance and Best Practices:
- Ensuring compliance with email regulations (like GDPR, CAN-SPAM Act).
- Advising on email marketing best practices and trends.
Ideal for: Businesses looking to develop a robust email marketing strategy, improve customer engagement, and increase their conversion rates through targeted, personalised email communication.
Price: From £1200/month - this pricing covers the creation and management of customised email campaigns, complete with automation, personalised content, segmentation, A/B testing, and performance analytics. The price increases for frequent and complex campaigns that require extensive segmentation and personalisation.