In Retrospect
In hindsight, it's clear that the girl who grew up surrounded by the family business of Amusements in Malaysia and Singapore, was bound to become an entrepreneur. She was destined to call the shots and make her own fun!
After 11 years of driving marketing strategy for some of the most creative event businesses in the industry, I decided to chart my own course. I combined my love for travel with my expertise in events marketing, creating the freedom to work with inspiring clients while exploring the world.
A Few Things
Tea is my fuel of choice for strategic thinking sessions, and my miniature dachshund Penny keeps me company while I work.
But what really fires me up? Using my experience to help experiential businesses transform their unique offerings into marketing that drives real growth. I believe every events business has something special to share - they just need the right strategy to get their message out there.
During the most challenging period for the events industry (COVID), I helped businesses not just survive but thrive. I transformed product offerings, identified new market opportunities, and guided companies to record-breaking revenues. I'm particularly proud of securing a Guinness World Record and building lasting relationships with industry leaders.
Let me tell you what matters to me. I run my business (and life) guided by four simple principles:
Integrity - I'm honest and transparent in everything I do.
Curiosity - I'm always learning and looking for better ways to do things.
Connection - I believe in building real relationships with my clients.
Support - I'm here to be your biggest champion.
These values aren't just nice words on a page - they're how I actually show up every day for my clients and run my business.
